“A large part of our consumer base is interested in and excited by the exclusivity and hype of our limited drops, which means they’re always seeking the best of the best and discovering new items through research, social media and word of mouth.” Since then, the company raised $3 million in funding with backers including hospitality veteran David Grutman and Andrew Rosen, chief executive officer of Theory.Īrnold describes Last Crumb’s consumer as the “in-the-know friend” who seeks experiences and over-the-top moments that they can share with friends and family in real life and on social media. Since its launch in August 2020, Last Crumb has seen hundreds of thousands of people join the waitlist to order the next cookie drop. Last Crumb is delivered in a box with information on every cookie. “The experience gave me an invaluable background in seeing what makes consumers tick and building strategies based on those insights.” “Right before Last Crumb, I was working for an Esports company where I learned about the culture of merch drops and the brand affinity that drove people to purchase,” Arnold said. Arnold and Jaeger created more than 1,000 potential flavors and went through rigorous taste testing to narrow down the top 84 (including classic chocolate chip as well as fan-favorite flavors like banana) and say that each bite is worth the price tag - which sits between $140 to $160 a box.īefore starting Last Crumb, Arnold came from a strong marketing background with more than a decade of experience in developing digital media strategies, managing brand partnerships, influencer programs and social media campaigns - something she brings into building out the experience for consumers at Last Crumb. The recipe uses a homemade European butter mixture, handpicked vanilla and French chocolate cut into bite-size pieces. After a year of developing our ideas and turning them into a brand, we landed on delectable, decadent cookies with an elevated experience that comes from our quality, packaging and exclusive ‘drop’ model.”Įach cookie from Last Crumb’s is baked over a three-day period, which the company says allows the flavors to truly come to life. “We wanted to bring luxury, exclusivity and most importantly, a unique experience. “One night, both of us were at a dinner party when we started talking about our shared interest how we could bring something new and unexpected to food-focused consumers like ourselves,” Arnold said. Friends for more than a decade, Arnold told WWD that Jaeger’s “knack for baking some of the best cookies had ever tasted” was also well documented. The small business, started by cofounders Alana Arnold and Derek Jaeger, was launched out of a mutual love for meaningful and luxurious dining experiences. Everyone you know can pretty much have a holiday home that Holly Golightly would die for, so throw on your pearls, because it's like we're having a Christmas at Tiffany's.Brands have been harnessing the power of limited-drops to build up exclusivity for decades, but for the Last Crumb it’s a practice that allows them to bring consumers cookies baked in small batches to perfection. These nine Tiffany blue decorations are great to treat yourself to, or you can get them for your friends. When your friends come over for any holiday party, they will think they just stepped into Tiffany's right on Fifth Avenue. Some people go with a crisp all-white Christmas decoration look, which is totally classy, but Tiffany blue takes that look and brings it up several notches. Either way, your house will definitely stand out among your neighbors, and who doesn't want to shine this time of year?

Although, you can also take a subtle approach as the blue decorations look just as great against the green tree. Go all out this year and make your entire home revolve around this color scheme. There are Tiffany blue lights, ornaments, and even trees to deck the halls with. Pretty much any Christmas decoration your heart desires, you can find in that iconic, beautiful teal color. They can really class up your regular holiday look.

However, if you're really trying to one up your holiday decoration game this time around, you may want to try out some Tiffany blue Christmas decorations. Red and green are the OG Christmas colors that we all love to see every year.

Are last crumb cookies worth it